New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.
Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.
AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.
Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.
AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.
Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.
Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.