AI Update, June 6, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth
Artificial Intelligence — Thu., May. 8, 2025B2B marketers face pressure for results throughout the buyer's journey. Adtech and martech convergence is key for moving prospects to revenue.
AI unifies data and strategies for precise targeting, personalization, and ROI attribution. Silos lead to inefficiencies, inconsistent experiences, and wasted spend.
AI empowers B2B marketers with practical, actionable ways to drive full-funnel success. Connecting platforms enables clear visibility and stronger ROI across the funnel.
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AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth
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