Four UX Fixes to Help You Boost Your SEO
Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.
AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era
SEO — Tue., May. 27, 2025Digital marketing has long focused on creating quality content and ranking high in search results. However, a 2024 study found that only 36% of US searches result in clicks to a webpage, with the rest staying within the Google ecosystem. This calls for a new approach: answer engine optimization (AEO).
AEO aims to present a business's most important information directly on the search engine results page (SERP), rather than relying on a click to a webpage. This requires structured content, self-contained snippets, and optimization for natural language and the Google Knowledge Graph. AEO should be incorporated into a B2B content strategy to reach the 64% of searches that don't result in clicks.
Traditional SEO is not enough in today's landscape. Marketers must adapt to a new, answer-focused search process and optimize for both AEO and SEO to reach 100% of searches and drive more revenue for their businesses.
... continue reading below
Enter your email address to continue reading
AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era
Don't worry ... it's FREE!
