What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
The Direct Mail Elements That Spur Action
Marketing Strategy — Wed., Sep. 18, 2024Researchers surveyed 2,000 adults in the US to find out which elements in direct mail are most likely to prompt action and what types of images are most appealing.
An offer/promotion and existing interest in the brand are key factors in motivating action. Older consumers are more likely to respond to offers/promotions.
Images of previously purchased items/services/brands and local events/locations are most appealing. Common actions taken after receiving mail include visiting the brand's website and searching online.
... continue reading below
Enter your email address to continue reading
The Direct Mail Elements That Spur Action
Don't worry ... it's FREE!
