What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
How Buyer Behavior Is Changing, According to Younger B2B Marketers
Marketing Strategy — Tue., Jul. 30, 2024Gen Z and Millennial B2B marketers note changes in buyer behavior. Anteriad and Ascend2 surveyed global B2B decision-makers from organizations with 250+ employees.
Social media usage, research, group size, price sensitivity, purchase process, and peer reviews increased for Gen Z and Millennial B2B marketers. Data quality is a lesser challenge for them.
Gen Z and Millennial B2B marketers prioritize authenticity in brand messaging and are surveyed for this research. B2B marketers globally from 250+ employee organizations were surveyed.
... continue reading below
Enter your email address to continue reading
How Buyer Behavior Is Changing, According to Younger B2B Marketers
Don't worry ... it's FREE!
