
In B2B, It's Brand or Bust
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
The most iconic brand logos according to 285 graphic designers are Coca-Cola, Apple, McDonald's, Google, and Disney.
Adobe surveyed designers, finding that Apple is the most iconic logo in tech, Mercedes-Benz in auto, Coca-Cola in food, Disney in entertainment, and Nintendo in gaming.
The top trend for 2024 is simplified geometric/basic shape, with Helvetica as the most popular font according to designers.
... continue reading belowThe Most Iconic Logos of All Time, According to Graphic Designers
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In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.