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The Key Drivers of Brand Reputation
Branding — Wed., Apr. 30, 2025According to a survey by Reputation Leaders, consumers value good value, high-quality products, and employee treatment when considering a brand's reputation.
In the most recent survey, these factors were more important to respondents than being trusted, which was less important than in previous surveys.
This research, based on a nationally representative group of 922 adults in the US, highlights the importance of communicating values beyond profits in building a strong corporate reputation.
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The Key Drivers of Brand Reputation
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