
What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
In the popular TV show Mad Men, we were captivated by the masterful art of persuasion and creativity in the world of advertising.
However, modern marketing takes a data-driven approach, relying on research and insights to optimize strategies and target specific audiences.
While creativity is still crucial, it must be aligned with strategic objectives and results are now held accountable in today's agencies.
... continue reading belowWhy 'Mad Men' Ideas Still Work—and When They Fall Short
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New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
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