10 Common Mistakes B2B Marketers Make When Measuring TAM

Marketing Strategy — Wed., Mar. 12, 2025 1. Total addressable market (TAM) is crucial for B2B marketing strategy, but often miscalculated and misused. Avoid 10 common mistakes, such as top-down analysis and ignoring geographic restrictions. 2. Marketers should segment target demographics and consider product limitations and price sensitivity when estimating TAM. Regularly update TAM calculations and be honest with investors. 3. TAM is the roadmap for successful marketing campaigns, but only if used correctly. Beware of pitfalls and use latest and relevant data for sustained growth. ... continue reading below