
In B2B, It's Brand or Bust
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
Customers expect more from businesses: a strong product and a clear brand purpose. Branding is essential for making lasting connections.
A brand style guide enforces consistency in branding, which can increase revenue by 20%. Strong brands can still go wrong without one.
A brand style guide outlines visual assets, brand identity, and tone. It's essential for designers and marketers and reinforces consistency in customer interactions.
... continue reading belowWhy You Need a Brand Style Guide (Even If you Think You Don't)
Don't worry ... it's FREE!
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.