Marketing Management Resources

The Biggest Benefits of Improving Company Culture

The Biggest Benefits of Improving Company Culture

Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.

How B2B Marketers Feel About AI

How B2B Marketers Feel About AI

Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.

Hybrid Selling Is Here to Stay, But Is Your Team Trained for It?

Hybrid Selling Is Here to Stay, But Is Your Team Trained for It?

Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.

B2B Leaders Survey: Marketing Trends for 2023

B2B Leaders Survey: Marketing Trends for 2023

Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.

How to Design a Customer Health Score: Seven Focus Areas

How to Design a Customer Health Score: Seven Focus Areas

How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.

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