Advertising & Promotions Resources

Advertising & Promotions

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

Artificial Intelligence

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

Measurement & Analytics

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

Advertising & Promotions

Global Ad Spend Outlook for 2024-2026

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

Artificial Intelligence

The Crawl, Walk, Run of AI in the Advertising Creative Process

See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

Advertising & Promotions

Global Ad Spend Trends: Meta Set to Overtake Linear TV

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.

Artificial Intelligence

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

Martech

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

Advertising & Promotions

Media Inflation: Are Advertising Costs Finally Cooling?

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.

Branding

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

Measurement & Analytics

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

Advertising & Promotions

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

Advertising & Promotions

TikTok Search Ads: What Marketers Should Know (And Do)

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.

Advertising & Promotions

The Three Rules of Quality That Ensure DOOH Success

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality, quality. Just follow these three guiding principles.