The Decline in Ad Spend on Professionally Produced News Content
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
The Media Channels Marketers Plan to Increase Spend on in 2025
Advertising & Promotions — Wed., Jan. 22, 2025Social media and digital display/video are top media channels marketers plan to increase spend on this year.
68% of marketers plan to increase spend on social media and 67% plan to increase spend on digital display/video.
The most critical advertising capabilities and media investments are performance-driven paid media, measurement and attribution, and brand advertising.
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The Media Channels Marketers Plan to Increase Spend on in 2025
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