
The Creative Services Most (And Least) in Demand
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Recent research from Constant Contact and Ascend2 shows 46% of small business owners and marketers have cut expenses to combat inflation.
The survey, conducted in 2024, also found 39% of SMBs have increased prices and 22% are focusing more on customer retention.
Consumers have also felt the impact of inflation, with 52% saying they've reduced spending at small businesses this year.
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Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.
Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.