According to a survey by Cision and PR Week, PR and communications teams excel at brand narrative, media crises, and collaborating with journalists.
However, they struggle with tracking and analyzing sentiment and evaluating competition. Budget is a top obstacle for agency professionals, while measuring impact is a challenge for brand professionals.
Most professionals have tools for crisis management, but struggle with prevention and response. The report surveyed 427 senior-level PR and comms professionals globally.
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What PR and Comms Teams Do Best
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