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Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
Customer Experience — Tue., Jun. 3, 2025B2B customers want clarity and results they can count on. Marketers must reach out with promising offers during the discovery phase.
Fractures in the customer experience often stem from misaligned teams and metrics. Ongoing communication and data sharing are key to bridging the gap.
Sales and marketing alignment is crucial for creating a seamless customer journey. Trust, optimization, and a focus on CX are essential for success. ... continue reading below
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Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
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