How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
Why CMOs Should Be Rethinking Their Martech Stacks
Martech — Thu., Apr. 10, 2025CMOs often invest millions in martech tools but underutilize them, leading to wasted resources and strained budgets.
With martech utilization at just 33%, CMOs must rethink their tech stacks, focusing on data, revenue alignment, integration, and scalability.
A targeted martech audit and outsourcing to certified experts can optimize tech utilization, align with revenue goals, and future-proof marketing strategies.
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Why CMOs Should Be Rethinking Their Martech Stacks
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