Content and Messaging Strategies for Long-Lifespan Products
Don't worry ... it's FREE!
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.