How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Email Marketing — Thu., Jul. 18, 2024

To ensure successful email marketing, focus on engagement, avoid spam complaints, and maintain a good sender reputation. Test what works and what doesn't to improve effectiveness.

Boost deliverability by ramping up engagement, authenticating emails, monitoring reputation, and avoiding spam triggers. Follow laws and best practices to stay compliant.

Learn from Cuisinart's case study: analyze emails, test templates and data practices, migrate to a dedicated IP, and create a preference center. Test to keep up with evolving subscriber preferences.

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