Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.
Seven Steps for Rolling Out AI Across Your Demand Gen Programs
Demand Generation — Fri., Jun. 28, 2024Incorporating AI into demand generation? Start by optimizing current workflows. Scaling means real-world implementation, not chasing shiny new objects. Focus on existing tools first, then evaluate where AI can fit in for efficiency.
Use Pam Didner's 7 steps for scaling AI in demand gen programs. Step 1: understand your channels. Step 2: document processes and workflows. Step 3: evaluate where AI can fit in. Step 4: select tools. Step 5: test and modify. Step 6: think like a data analyst. Step 7: retest and remodify.
Consider who's doing the thinking. AI can perform tasks and generate ideas, but strategic thinking is needed for meaningful KPI results. Explore more ideas in Pam's webinar and series on AI for demand gen marketers.
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Seven Steps for Rolling Out AI Across Your Demand Gen Programs
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