During tough economic times when CFOs focus on reducing expenses, including marketing.
B2B CMOs, however, are tasked with driving growth through marketing. Outsourcing through MaaS can reconcile these conflicting approaches.
Modern CFOs understand that crises can bring opportunities. MaaS offers a solution by providing expertise and efficiency, reducing costs, and increasing revenue impact.
MaaS is a new operating model that brings scale to revenue and marketing leaders by outsourcing operational tasks and execution to a pool of certified marketers.
It is underutilized compared to other corporate departments like IT and finance. With the current labor market, it provides a competitive advantage and flexibility for organizations.
MaaS also helps maximize ROI on marketing technology investments by matching human resources to technology and providing on-demand employees with the latest skills.
CFOs can use MaaS as a unique lever to manage resources and increase the value of their marketing function. It can tackle both revenue and cost headwinds while driving growth.
Resources on outsourcing marketing include signs to know when to outsource, pros and cons, and how MaaS can benefit organizations.
Marketing as a Service, or How to Improve B2B Marketing Impact
Don't worry ... it's FREE!
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.