Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

As a B2B marketer, you might be tempted to orchestrate an annual event to bring in buyers, but this isn't the most effective strategy. Larger events tend to exclude people unable or unwilling to attend and the impact will quickly fade. Instead, smaller, more frequent B2B events offer an inclusive approach to event planning, allowing more people to attend and fostering stronger relationships.

Improving inclusivity isn't just the right thing to do, it's also good for business. To maximize ROI, offer a mix of virtual, hybrid, and in-person opportunities. Be mindful of attendees' needs before, during, and after events, and promote regular collaboration.

To create an inclusive environment, you can provide multiple communication options, live captioning and translations, and special accommodations. Scheduling should take into account holidays outside of your norm and events should provide opportunities for fun, relaxation, and networking. After the event, follow up with attendees to make sure you succeeded in creating an inclusive experience.