
The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
Virtual events have become increasingly popular among B2B marketers due to the pandemic, and as the number of webinars has risen, so too have people's expectations. Meeting these expectations is a challenge, so here are some tips on how to improve the webinar experience.
Focus on viewing experience, not slide count, design slides for smaller screens or modals, keep attendees focused on what you're saying, and don't touch that mouse. Also, be thoughtful about turning on your camera, plan for slide lag, make video editing and clipping easier, and have a clear plan for managing multiple speakers.
By following these tips, you can create an enjoyable viewing experience for webinar attendees and make post-production easier.
Eight Lessons Learned From Giving 100+ Webinars
Don't worry ... it's FREE!
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.
In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.